MahiMarkets Dubai expansion targets multi-asset brokers and proprietary trading firms across the Gulf with automated pricing and risk tools.
The London-based company said on Tuesday that the rollout focuses on an agentic engine. It said specialized programs adjust pricing, spreads, and risk exposure as markets move. The firm added that it has operated in the emirate since opening a Dubai office to support clients across the Middle East and North Africa.
Founded in 2010 and rebranded from MahiFX, the company sells pricing and risk tools to brokers in foreign exchange, crypto, commodities, and contracts for difference. MahiMarkets said the system uses specialized agents and support teams in London, New York, and Tokyo. As a result, the company said it can offer round-the-clock coverage.
MahiMarkets Dubai Tied to AI Push
MahiMarkets linked the move to a Dubai International Financial Centre program. The DIFC says that program will deliver $3.5 billion in economic benefits and create 25,000 jobs. It is also part of the centre’s aim to become the world’s first AI-native financial center.
Dubai’s government has also backed the technology. According to government announcements, the emirate’s leadership in May told the private sector to shift to agentic AI within two years. Andrew Morgan, the company’s chief product officer, said Dubai has a chance to lead in this area. He added that high broker density, active retail flow, and rising demand in metals, oil, and other commodities suit agentic operations.
Product Build-Out and Regional Competition
MahiMarkets said automated agents make pricing and risk decisions on a continuous basis. Therefore, the system aims to replace manual dealer reactions. The product builds on earlier tools from the firm, including machine learning spread technology designed to tighten broker pricing during volatile periods and a prior push toward more automated CFD pricing.
Susan Cooney, MahiMarkets co-founder and co-chief executive, said Dubai is setting the global benchmark for an AI-market. The company also said its models are trained on two decades of live market data, though that claim has not been independently substantiated.
Meanwhile, the company is entering a market with established rivals. Dubai-based Centroid Solutions says it serves more than 350 financial firms and has launched risk products for MetaTrader 5 brokers. OneZero has expanded its institutional presence with a new institutional hub, while Your Bourse has marketed a cloud-based broker technology stack for pricing, execution, and risk analytics. MahiMarkets said Dubai will remain a priority growth region over the next year, and it plans to add local headcount.
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